About Us

 

History

LiTTLERED is a family owned business founded by Abdulla Fazal in the early 1950s under the original name Abdulla Fazal & Sons. The company was rebranded in 1982 to the world-renowned LiTTLERED with the first LiTTLERED store on Nairobi’s General Kago street. The business has since passed through three family generations and grown from humble beginnings to the leading luxury-clothing retailer in East Africa.

The current chairman, Karim Fazal have been running LiTTLERED since theearly has more than 55 years of experience dressing the most discerning persons across the continent. Karim is involved at every stage of the business to ensure that not only the highest quality of items is available at our locations but that our customer loyalty persists over the through generations.

LiTTLERED currently has the one flagship store, at the Westgate Mall.

We have seen Kenya blossom, with Nairobi continuously evolving to what it is today: a cosmopolitan city and economic hub of Africa. With people from across the world traveling to Nairobi for business or pleasure, we could not think of a better location for our business and are very proud to be part of this vibrant city!

Values

Mohamed and Gulshan Fazal laid down the brand pillars and values of the business more than 50 years ago to which LiTTLERED is, and will always be true. The happiness and satisfaction of our customers is at the core of everything we do. Every day we strive to create sustainable and long-lasting relationships with our clients, by providing them with unique, quality products in a comfortable surrounding and friendly enviroment. Our values intricately combine to give you, our customer, a wholesome and unforgettable experience at any of our LiTTLERED locations.

We personally select the Spring/Summer and Autumn/Winter collections for our customers and market. Each collection is combined with style, quality, sophistication, as well as the cosmopolitan tastes of our clients. As we grow it is crucial for us to ensure the longevity and continuity of the values of LiTTLERED that have stemmed from our founders, which are not only the heritage of the family, but of everyone in The LiTTLERED Company.

Our client loyalty goes back four generations, and stretches across the African continent and beyond! LiTTLERED is the forerunner on this continent when it comes to retailing of luxury brands. Our company’s values and ethos are based on INTEGRITY, QUALITY, and SERVICE. These are the pillars of our brand held up by our team every day and in everything we do.