About Us

 

About Little Red Unmistakably

Founded in the late 1920s, Little Red Unmistakably is a family-owned luxury fashion house that has grown from humble beginnings into East Africa’s leading luxury clothing retailer. Now in its fourth generation, the business remains deeply rooted in family values, integrity, and an uncompromising commitment to quality.

For over 40 years, our Director, Karim Fazal, has led Little Red with vision and passion, dressing some of the most discerning individuals across the continent, including Heads of State and distinguished leaders. In recognition of his enduring relationships with Italy’s most prestigious fashion houses, Karim was honoured by the Italian Government with the title of Cavaliere (Knight), celebrating the strong cultural and commercial ties he has fostered between Africa and luxury Italian brands.

At Little Red, the family remains involved at every stage of the business, from curating collections to serving clients, ensuring that excellence, loyalty, and trust continue across generations.

Our Store

Little Red Unmistakably operates one luxury multibrand flagship in Nairobi:

  • Westgate Mall

The location is thoughtfully designed to reflect the sophistication of the brands we represent, offering both men’s and ladies’ collections in an elegant, welcoming environment. Our store experience is built around personal service, attention to detail, and timeless style.

Our Brands & Craftsmanship

We proudly represent a curated portfolio of internationally renowned brands, with a strong emphasis on Italian luxury and craftsmanship.

Beyond Ready-to-Wear collections, Little Red is distinguished by its exceptional Made to Measure services. We offer a truly bespoke experience for clients across Africa.

Our Made to Measure service is highly personalised. Italian Master Tailors are flown in to meet clients privately, offering access to hundreds of premium fabrics in varying weights, textures, and tones. Every garment is crafted to individual specifications  resulting in a piece that is not only perfectly fitted, but entirely unique.

This is more than tailoring. It is an experience of refinement, precision, and heritage craftsmanship.

Our Culture & Values

At the heart of Little Red Unmistakably is a simple philosophy:
Our customers and our team come first.

We are committed to building sustainable, long-lasting relationships by offering:

  • Exceptional Quality

  • Timeless Sophistication

  • Personalised Service

  • Genuine Value

Each Spring/Summer and Autumn/Winter collection is personally selected and curated specifically for our market, combining global luxury with the cosmopolitan tastes of our clientele.

Our values guide everything we do:

Integrity. Quality. Value. Service.

These pillars define not only our brand, but the experience we deliver every single day.